Automotive Conference Invites Berkeley Dealers To Register

The 3rd Annual Automotive Boot Camp will be held in Las Vegas at the Monte Carlo Hotel, May 15-17th, 2012.  First Class Educators invites all Berkeley car dealers to register their staff while space is available. The popular conference, which sells out each year,  offers workshops for dealer principals, general managers, Internet managers, fixed operations managers, and social media specialists.

Berkeley car dealers can make their reservations now and receive the conference group discount rate at the Monte Carlo of $59 per night, by calling 800-311-8999 and providing the  group code XFCE05 or clicking HERE to book online.

The 2012 Automotive Boot Camp will offer automotive professionals a choice of 48 workshops and general sessions specifically targeted to the needs of car dealers.

The Automotive Boot Camp is a hands on conference that provides the needed training and skills development dealers need to run their business in an Internet centric world. As margins are compressed, dealers need the best strategies to lower their operating costs through greater efficiency of operations.

Download a copy of the conference brochure and/or register online by visting: http://www.automotivebootcamp.com

2012 Mercedes GLK 350 now at Berkeley California Mercedes Dealers

by Berkeley California Auto News @ PCG

Berkeley California 2012 Mercedes Benz GLK350 SUV

Mercedes-Benz dealers in Berkeley California are now offering the new 2012 GLK 350! Friendly and knowledgeable staff at Berkeley Mercedes dealerships are more than happy to help you with any question you have about any car on the lot. The 2012 GLK 350 is consistent with the quality of Mercedes vehicles the company continues to release.

Being one of the most affordable Mercedes-Benz models, the 2012 GLK, now available to Berkeley Mercedes shoppers, is available in one trim level known as the Mercedes-Benz GLK350. It is equipped with all-wheel drive and standard equipment includes 19-inch wheels, cruise control and automatic headlamps. California Mercedes drivers will enjoy the eight-way power front seats, MB Tex premium vinyl upholstery, dual-zone automatic climate control, a power tilt seat, bluetooth and an eight-speaker stereo with a CD player and an auxiliary audio jack.

Berkeley Mercedes Fans Rave About The 2012 GLK 350

“The 2012 GLK 350 has an SUV body with a sport Sedan at heart. It’s compact on the outside, but has prolific space for people and cargo inside. It has a Jekyll and Hyde personality. Refined and rugged. All the core luxury and safety features that Mercedes-Benz offers.” says David Chan of RBM of Atlanta, an Atlanta Mercedes Dealer. (Find a new 2012 GLK 350 in Atlanta)

inside the 2012 Mercedes Benz GLK350 SUV dashboard

The Premium 1 package, available at your local Berkeley California Mercedes dealer, offers a panoramic sunroof, power tailgate, rain-sensing wipers, auto-dimming mirrors, driver seat memory settings, driver seat power lumbar support, a 115-volt household outlet and satellite radio. The Multimedia package adds a navigation system, a rearview camera, the electronics interface, voice controls, digital music storage, an iPod/USB audio interface and a six-CD changer.

You’ll find Berkeley California dealers also have the 2012 Mercedes-Benz GLK-Class with a 3.5-liter V6, an output of 268 horsepower and 258 pound-feet of torque. A seven-speed automatic transmission with Comfort, Sport and Manual settings is standard. Rear-wheel drive is standard, and all-wheel drive (known as 4Matic) is optional.

For more information on this amazing Mercedes SUV in the Berkeley California area, contact your local Berkeley Mercedes dealer.

TrueCar.com Controversy Divides Automotive Industry

Is TrueCar.com good for the automotive industry and consumers?  This new consumer car shopping service is being broadcast on national TV. This new visibility has divided the automotive industry and opinions vary if sharing dealer financial data is proper.

If you want to read more about TrueCar.com controversy visit:  http://www.cardealerwiki.org/TrueCar

TrueCar® is a Internet shopping tool which asserts that it can display the “true” prices that dealers have sold cars for in any local market. The service was formerly called ZAG® and is designed for consumers as a “haggle free” shopping service.

According to TrueCar® TV commercials, the consumer requests a price from their software and when a price is settled with a local dealer the consumer prints a price certificate to bring into the dealership. The participating TrueCar® dealership should honor the negotiated price according to the commercials, which you can watch below.

Consumers who purchase a car through this service are not charged a fee. TrueCar® will collect a fee from the dealer selling the car. Current, dealers are charged $299 per new car sold and potentially higher commission for used car sales.

TrueCar® obtains the selling prices of previously sold cars through a variety of sources including data they extract from the dealers financial software system, called the Dealer Management System (DMS).